Name
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First Name
Last Name
Business Name
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What is the mission of your business?
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Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
What about your background or product or service sets you apart from your competitors?
What is the name that you want displayed in your logo? Are there certain words that you think are more important than others? This is helpful to give emphasis within a logo, especially if it is long. Are there any other words you want as part of your logo? For example, a tagline, year established, state or city as secondary information?
Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity? If you have thought about anything you would like to have or know you definitely don’t want this is the opportunity to get all of that on the table so we are both on the same page.
Have you personally thought about the icon at all? Is there anything that represents your brand to you in the form of an icon? Do you like abstract icons versus realistic ones? If you have no idea or haven’t thought about this it is fine. I just like to get all the information on the table if you have thought of any direction you want to explore.
Please share at least 5 links of brands whose brand identity inspires you. What do you like best about them. This is an important part of the process as it helps us get to know what you like and don’t like, why you feel that way, and how you describe them.
Please share any inspiration that inspires you. This doesn’t need to be logos but could be magazine tearouts, ads, store signs, posters, etc. What do you like best about them? What do you dislike? This is an important part of the process as it helps us get to know what you like and don’t like, why you feel that way, and how you describe them.
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
Do you have any existing assets created or ideas on a theme or concept for your brand? For example, if an interior designer has started building out your space, is there a theme or a color palette they are using? If there are any design ideas we should keep in mind so that everything feels cohesive that would be really helpful.
