Metromile Coverage Category Pages
CONCEPTING
CREATIVE DIRECTION
ILLUSTRATION
ANIMATION
WEB DESIGN
COPYWRITING
Metromile is #1 pay-per-mile car insurance brand in the United States, and the original creator of the category. With over 100,000 drivers, it is known for its whimsical illustrations, animations and transparent insurance model.
Over 2+ years, we integrated seamlessly with the Metromile creative and product teams to provide agency level work with the feel of an in-house team. For this project we conceptualized ways to bring interest and a slight wink to topics that are otherwise grim and confusing. Each category of insurance coverage featured a different landing page and a fun illustration that we made into GIFs and Lottie files.
“I started working with Kinn Creative - Jenna's firm - in the middle of 2020. What I thought would be a short-term engagement blossomed into a year-plus partnership that was beyond my wildest hopes. The Kinn team is professional, on time, and produces high-quality work. Kinn was able to help with content, visual design, animation, and basically everything I threw at them.”
— Matt Stein, SVP of Product and Experience at Metromile