Varo
CAMPAIGN DESIGN & STRATEGY
social media DESIGN & STRATEGY
DIGITAL ADs
DIRECT MAIL
EMAIL DESIGN
copywriting
Varo is a better kind of bank account whose philosophy is simple: customers work hard for their money, so they want to help them get more from it. That means no fees, no minimums, a high Annual Percentage Yield, and customer service that’s actually helpful.
In March 2018 we conceptualized and produced the @SwitchYourBank campaign for Varo in less than two weeks. We created an overarching campaign that included copywriting, design and production for deliverables including: direct mail, out of home, digital ads and social media. Since 2018 we have partnered with Varo on a monthly basis across all brand touch points, leading to successful results including increased brand awareness and reach.
#SwitchYourBank Campaign
Convenience
“Let’s go to the bank,” said no one ever.
Never walk into a bank branch again.
No branches were involved in the making of this bank.
Now that’s money in your pocket.
Disruption
Tell your bank we say hi.
And bye.
SwitchYourBank.com
——
We couldn’t find a bank we loved.
So we created Varo.
SwitchYourBank.com
No Fees
Fee-free is the new way to bank.
We don’t charge fees on your money. Because it’s your money.
No hidden fees. No hidden agenda.
Fee-free banking. Need we say more?
Savings
Get a savings account that actually pays.
Make money on your money.
Real interest. No hidden fees.
Now that’s something to save about.
Customer Support
Friendly customer support. It’s in our DNA.
Customer support that actually puts customers first.
Get your questions answered. By a human.
Real customer support. With real humans.
Social Media & Direct Response Ads
“I just wanted to reiterate my UNLIMITED thanks to the Kinn Creative team. You were a dream to work with, and turned around incredible work on truly ridiculous timelines. We couldn’t be happier with how the outdoor campaign and integrated work turned out.”